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VOOM | Fueling the Future
Endurance • Innovation • Nature

Who Are Voom?

Made by performance inspired athletes for you to get more out of the day.

The Vision

Fueling Endurance
Athletes!

VOOM Nutrition is a performance nutrition brand specialising in high-quality energy products designed to fuel endurance athletes and active lifestyles.

We are known for our innovative products like Pocket Rocket energy bars and hydration drinks, we focus on delivering efficient, science-backed nutrition that supports performance, recovery, and overall well-being.

Beyond products, VOOM is actively engaged with the endurance sports community, partnering with event companies such as Great Run and Skyrunning UK. We also have a strong commitment to sustainability, partnering with organisations like Fix the Fells and the Lake District Foundation through charitable initiatives.

With a customer-focused approach, VOOM offers tailored solutions, such as our soon-to-launch nutrition calculator, ensuring athletes can optimise their fuelling strategy for peak performance.

Meet Team Voom's athletes here →

VOOM Athletes
The Lab

Powered By Science.
Proven On The Fells.

Straight out of our development lab door, we're a stone's throw away from both the Lake District fells and the Yorkshire Dales. Some call it research or testing, but we call it a great excuse to be out there doing what we enjoy!

Team Voom are a fantastic group of athletes who believe in our products and test them to the limits to ensure we provide great quality!

We continue to question existing nutrition product options and carefully craft balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together they offer a complete sports nutrition strategy.

Made in Britain Science-Backed Athlete Tested
100%
UK Manufactured
∞
Miles Tested
The Squad

Hello From Us!

We are a dedicated team with two things in common; an addiction to the outdoors and a dedication to creating sports nutrition products that are both high-performing and great-tasting!

Robin Higgens
Robin Higgens
CEO

A keen sailor, skier and new to Nordic walking, most weekends you'll find him racing or training somewhere in the lakes.

Beau Smith
Beau Smith
Brand Manager

Sport mad with almost 15 years of elite triathlon experience. Loves the fells or exploring on two wheels.

Callum Robinson
Callum Robinson
Head of Marketing

Professional events photographer and Photoshop guru. Hiking the fells or finding rocks to climb!

Dr Mary Wilkinson
Dr Mary Wilkinson
Head of Science & Research

Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion.

Jo Rycroft
Jo Rycroft
Product Development

Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides.

Carry Higgens
Carry Higgens
IC The Numbers

Keeps the books balanced. When not in the office, she's rowing, Nordic walking or skiing.

Our Responsibility

Sustainability &
Community!

We have a strong commitment to sustainability, partnering with organisations like Fix the Fells and the Lake District Foundation through charitable initiatives.

Read Full Policy →
100%

Commitment to the outdoors.

UK

Made in Britain to reduce carbon footprint.

Our Ecosystem

Partners & Friends!

01
Partner Events
Great Run, Skyrunning UK & race partnerships
→
02
Partner Brands
Tech collaborations & industry partnerships
→
03
Partner Clubs
Running clubs, cycling teams & communities
→
04
VOOM Athletes
Team Voom elite athlete roster
→

200+

Retailers

UK

Nationwide

24h

Delivery
Availability

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